Autorola Group Appoints Global Automotive Executive Paul Willis to its Board of Directors

Odense, Denmark,23/03/2026 — Autorola Group today announces the appointment of Paul Willis to its Board of Directors, bringing more than 30 years of international executive and board experience across Europe, the Middle East, and Asia. Willis has led major automotive and mobility organisations through transformation, operational restructuring, and strategic growth.

Most recently, Willis served as CEO of Al-Futtaim Automotive, where he oversaw 11,000 employees and 18 business units across multiple markets.

Earlier in his career, Willis held senior executive roles within Volkswagen Group and leadership positions at BMW, Ford Motor Company, Mazda, Toyota, Kia Motors Europe, and Volkswagen Group China, giving him deep insight into global automotive ecosystems and mobility value chains.

“Paul Willis brings exceptional operational depth and strategic perspective to Autorola Group,” says Peter Grøftehauge, owner and CEO. “His experience leading large-scale transformation and strengthening international operations aligns closely with our ambition to accelerate global growth.”

“We are pleased to welcome Paul Willis to the Board of Autorola Group,” adds Eyal Steinitz, Chairman of the Board. “His international leadership experience will add valuable perspective as Autorola continues to scale its global platforms and expand across both established and emerging markets.”

Widely recognised for his strong people leadership and transformation expertise, Willis has built a reputation for guiding organisations through complex strategic transitions and delivering sustained operational improvement.

“Autorola Group is uniquely positioned to lead the digital evolution of the automotive and mobility lifecycle,” says Willis. “Its combination of global scale, data intelligence, and digital capabilities creates a strong platform for future growth. I look forward to supporting the Board and contributing to the Group’s strategy.”

About Autorola Group

Autorola Group is a global leader in online vehicle remarketing, automotive data solutions, and lifecycle management. With more than 30 years of experience, the company operates in 24 countries across five continents and serves more than 60,000 customers in over 41 countries worldwide. Through its digital platforms and market intelligence, Autorola helps OEMs, leasing companies, fleet operators, and dealers optimise vehicle lifecycle value and remarketing performance. For more information, visit autorolagroup.com, linkedin.com.

Media Contact: Maria Lee Winther Email: mlw [at] autorola.com Phone: +45 5185 45 64 Website: www.autorolagroup.com