Digitalisation and new technologies are becoming increasingly prevalent within the leasing and automotive sectors. How policymakers respond to this new normal will determine the degree of evolution and innovation going forward.

Woman with digitalisation icons

Leaseurope monitors numerous initiatives of relevance for our industry, with data sharing and privacy being key topics. When it comes to highly technical areas, we call on the assistance of various experts in the field. For example, our AI Task Force leads the work on evaluating the use of artificial intelligence and machine learning within the industry.   

Key priorities

Leaseurope focuses its work on areas where new policy developments are likely to have the largest impact on our members.

Data protection

Monitor the European Data Protection Board (EDPB) interpretation of the General Data Protection Regulation (GDPR) and e-Privacy Directive, assessing the impact of these measures on our sector and highlighting specific operational challenges they may create. See our dedicated webpage on data protection.

Platforms & intermediaries

Assess new rules on digital platforms, including intermediaries such as car rental brokers, within the Digital Services Act and ensure the concerns of the leasing and automotive rental industries are taken into account.

Artificial intelligence

Utilise our AI Taskforce to analyse general developments in the application of artificial intelligence, including automated decision making, machine learning, and advanced data analytics, as well as the specific potential impact of the European Commission’s  White Paper on AI.

Payment services

Engage with members on how their business practices may be impacted by the revised Payment Services Directive (PSD2), including strong customer authentication (SCA) requirements.